In 2013, Zareen opened Ezeenah, an online make-up and beauty store carrying over 20 indie & prestige beauty brands from around the world. 

Zareen’s extensive 19 years of working in the makeup industry gifted her the privilege of working with brands like Guerlain, M.A.C, Helena Rubinstein, Kiehls, Illasmasqua, Inglot, Dermalogica and many more. Her innovativeness and grit earned her the Cosmopolitan Beauty Blogger award in 2017. 


Creativity and Vision are two things Zareen strongly believes in and continuously participates in trainings, masterclasses, seminars and private classes in the UAE and abroad. 

In April 2019, Zareen launched the UAE’s first Makeup Industry event, THEMAEKUPCLASS. 

Spelt uniquely to represent the UAE, THEMAEKUPCLASS provided attendees with a plethora of makeup & beauty insight and technical skills that also included talks revolved around beauty entrepreneurship & brand development.